Senior financial support

Arm & Sea Finance is a boutique consultancy company specialising in senior financial support for SMEs through all stages of their growth.


Arm & Sea Finance is run by Stephen Easthope and Alan Morgan who are also founders of ETC Hospitality Limited, a well known and successful accountancy company formed in 2009.

Arm & Sea Finance support companies through growth plans of all sizes from start-up ideas through to established SMEs.
We can work with you to define what you want from your business, and work with you to create the short and long term strategy to make it happen.

We are a consistent sounding board to business owners, offer a sensible sanity check and assist and guide business owners through the big decisions they might encounter.

Just like having your own FD, we can add value throughout the business contributing in the same way any in-house employed FD would.


Future Proof & Digitise

Increase Cash Flow

Sounding Board/Advisor



Maximise Profit

Restructuring & Pivoting


Meet the Team

Stephen and Alan have leadership roles across the hospitality sector and give those business owners a wealth of insight and experience in their businesses.

Stephen Easthope

Stephen qualified as an accountant in 2004 and since has held numerous senior finance positions and currently sits on various company boards providing services, support and guidance.

After participating in the sale of Searcys in 2007, Stephen formed ETC Hospitality with Alan Morgan which continues to thrive as a leading technology driven accounting service company, working with well established brands across the country.
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Alan Morgan

Alan Morgan

On graduating from Birmingham University with an honours degree in Hospitality Business Management, Alan spent several years working in operations before moving across to the financial side of hospitality. He has since held senior financial positions encompassing all aspects of the industry, with clients including Searcys, Corus Hotels, Akkeron Hotels, Noble House Leisure and Fishworks PLC. Alan is currently Financial Director for a number of our clients.
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